Look out for the Impresa film. A film directed by Sephora Woldu (Eritrean). The film is about a young woman in San Francisco contemplating starting a business: her own art gallery. She is a first generation Eritrean American, and the perils of her untraditional business venture worry the family. Our protagonist goes on a day trip in the Bay Area visiting the most creative Eritrean and Ethiopian owned businesses to prove that innovation has a place in the community.
The short film is a light, uplifting look into the ficticious story of one girl abandoning cultural fiscal fears and chasing entrepreneurship.